

It evolved from a family trading enterprise into a multi
billion dollar multinational.
It grew by forging exclusive global partnerships and creating its own brands across consumer electronics, home solutions, and steel buildings.
Its business units span retail, automotive, industrial, and services sectors.
Projects include automotive dealerships, pre
engineered steel facilities like Kirby, and F&B franchises across the Middle East.
It supports massive industrial plants, such as Kirby steel
structure factories for regional infrastructure and exports.
Its engineering arm handles turnkey industrial, maintenance, and construction projects in sectors such as insulation and PEB.
Its scale and scope—from travel and insurance to logistics and consumer credit—set it apart as a Gulf powerhouse.
Straight
talking: Encourages open debate where the best ideas win.
Customer centric: Focuses on customers, providing unmatched service and products.
Teamwork: Shares information and ideas to improve together.
Diversity and respect: Values diversity and treats everyone with dignity.
Empowerment: Empowers individuals to take initiative and make decisions.
Employees as core assets: Considers employees the most valuable resource.
Meritocracy: Rewards performance and capabilities with advancement.