Associated Materials Innovations

Originally focused on vinyl siding, the company has expanded into composite cladding, windows, patio doors, and metal trim products under brands like Gentek®, ASCEND®, Alpine®, and Preservation®.

With operations across North America, it supplies both residential and commercial multi

family projects.

It builds on partnerships with logistics and AI

forecasting platforms (Ryder for delivery tracking, Palantir for demand forecasting) and proprietary quoting tools (WindowExpress, Customer Portal) to streamline ordering and distribution.

Typical projects include new

build communities, multi

family developments, remodeling jobs, and architect

led residential or commercial builds seeking durable, energy

efficient cladding and fenestration.

Its sector specialisms span residential, commercial, and multifamily exterior building materials, with expertise in siding, cladding systems, windows, doors, and metal components.

Noteworthy is its ASCEND® composite cladding brand—offering wood

look aesthetics with low maintenance—and its integration of digital forecasting and real

time delivery tracking that support faster lead times.

Safety above all else

Lead with trust

Speak the truth

Integrity

Transparency