

Founded with a vision to create long
lasting value across multiple sectors, the company has diversified its portfolio into luxury goods, retail, automotive, hospitality, and real estate.
With decades of market presence, it has become a cornerstone of the UAE's business landscape, building strong partnerships with global brands and reshaping consumer experiences.
The company’s investments span multiple industries, enabling it to capitalize on opportunities from high
end luxury to hospitality and commercial real estate.
Notable projects include the establishment of exclusive retail outlets, iconic luxury automotive showrooms, and premier hospitality destinations.
It has expanded its reach internationally, establishing a global footprint with a keen focus on operational excellence and customer satisfaction.
Customer centricity
Operational excellence
Ethical behaviour
Trust
Transparency
Unity